The world is fragmented. Audiences are fickle. Attentions are short. Only an integrated, strategic plan will break through the clutter and deliver a memorable message. Are you up for that challenge?
We're sorry, we can't come to the phone right now. Please leave a message. Except in today's mobile world, the opposite is true. We're sorry. We can't come to a computer right now. We're busy doing stuff. If you can't reach a mobile audience, you aren't doing it right.
The world may not be spinning faster, but many heads surely are. Technology is a great enabler, but it is also a great barrier. Which is it for you?